CBN Friday Special丨Long V.S. short: A war between video platforms on copyright and creative freedom

space for audiences to share and discuss their feelings.

S: Right. And because the videos also bring clicks to the video creators and the platforms, it seems everyone's happy. However, for the long video platforms that actually paid for the copyright to distribute TV shows and movies, things get tricky. On the one hand, the derivative works may help maintain the popularity of the TV series and direct audiences to their platforms. On the other hand, however, some works may cause copyright infringement and hurt the rights of the long video platforms' subscribed users, which might bring down the subion number of these streaming websites.

R:I agree. Matters related to copyright and intellectual property have long been an issue in China, particularly with short video content. Last August, Tencent Video sued Douyin for 100 million yuan for alleged infringement of its television commentary videos of "Crime Crackdown", which was available on-demand only through Tencent Video. As a result, Douyin had to take down more than 8,000 videos. And that's not the first time for Tencent Video to sue Douyin over copyright issues. Last June, Tencent sued Douyin for breaching the copyright of its original animation “Doula Continent”, claiming more than 60 million yuan.

S:It’s reasonable for video streaming platforms to take necessary legal actions against short video sites for unauthorised use of copyright content. But for content creators, strict copyright rules may lead to a lack of usable materials, and therefore slash the number of derivative works. So some long and short video platforms are working on ways to strike a balance.

For example, Douyin announced lately that it has reached a deal with domestic video platform Sohu. Under the arrangement, Douyin, Xigua Video, and Toutiao, which are all under Chinese tech big-name ByteDance by the way, will be granted licenses related to the derivative work of all self-made movies and television works by Sohu, including hit dramas “Medical Examiner Dr. Qin” and “Fleet of Time.”

R: It’s a way worth exploring for short and long video providers to work together and also good new for content creators. Other video platforms including iQIYI, Tencent Video, and Bilibili, are also encouraging their users to produce derivative works of movies, TV series, or TV shows that they have already acquired distributing authorization. Kuaishou makes it possible for songwriters and independent music producers to gain profits.

S:Although some platforms have made efforts to promote cooperation with more copyright owners, especially long video platforms that possess many exclusive copyright resources, and provide better copyright solutions for creators and the industry, it can be hard for short video platforms to reach deals with the country's top players like iQIYI, Youku, and Tencent, as they have already accumulated a large number of subscribers, and some of them have their own short video sites and creators.

R:Well, that’s a tough one. But I believe there’s some common ground that different companies can find to work together and find a way to strike a balance between the interests of platforms, copyright owners, and content creators. So, enjoy your weekend with your favourite show! And we will see you next week.

在刚过去旋即的“五一”假期中的，宅家的你又重看“亿遍”《冯氏嬛传》了吗？

这部2011年拍摄的剧，至今在网络服务上仍旧有着相当可观的除此以外。不止正片被许多人有规律观赏，其也是众多粗壮截图创作音乐的举足轻重片断缺少，二次创作来的粗壮截图细节也受到不少人的追捧。比如，在抖音、B站站等应用软件上，活跃着一群以《冯氏嬛传》、《鉴识杨林》等热播新剧为主体片断透过“二创”的作者，也正是在这些作者的多方位解构下，热门当今新剧的二创剧作中的发端不止了许多网络平台流行的爆款梗，也给疫情仍要宅家的人们助较宽了很多尽情。

有一位活跃在B站站的“冯氏学家”，月份1同年初发布了第一个有关《冯氏嬛传》的来由“中的译中的”（指称深度解读剧里情节、人物关系、对白等）的截图，后来这个截图的首播用量超过了100万，甚至吸引了一大批应运而生者。目前她在B站站出书的截图总首播用量已经更加是了4000万，总获赞数也超越了196万。

像《冯氏嬛传》《鉴识杨林》等热播剧的二创，这样的粗壮截图相当多仅限于影评、解知道类，而这也是相当多数大众喜欢的二创剧作。从期望大众而言，二创的创作音乐有两类：一类是主要定位尚未碰触涉及集数或渴望回顾当今集数的大众；另一类是定位已经观赏了或了解到过涉及集数细节的大众，通过创作音乐自己的理解对起初的片断透过二次加工，表达自己的理解和内心深处。这样来看，前者主要驱使大众对细节的兴趣，对原较宽截图剧作透过标榜和口内；后者主要驱使大众对集数细节造成的期待内心深处，维持集数除此以外，同时符合大众交流会研讨集数细节的需求。

二创剧作不至少很难符合其期望大众对未碰触较宽截图集数细节的想像力，又很难驱使其大众对已观赏集数细节的交流会研讨的期待内心深处，因此受到大用量使用者的热烈欢迎和喜挚爱。而对于创作音乐和应用软件本身，二创助较宽的大用量流用量无疑是有益的。

根据调查数据集显示，今后网络平台截图（含粗壮截图）使用者数量超越9.27亿，较2020年3同年增较宽7633万，占到网民连续性的93.7%，其中的，粗壮截图使用者数量为8.73亿，较2020年3同年增较宽1.00亿，占到网民连续性的88.3%。由此可见，粗壮截图备受使用者们的喜挚爱。

不过，对于原较宽截图剧作而言，这似乎是有利有弊的。尽管二创很难维持其除此以外并助较宽标榜和口内的积极影响，但是，这又涉及到了一个坦率的话题——版权疑问。

本年8同年，腾讯截图就其应用软件独播的主旋律剧《扫黑尤卡坦半岛》被不正当竞争一事对抖音发起原告，索赔1亿。具体而言，作为《扫黑尤卡坦半岛》独霸到信息网络平台传扬权人，腾讯截图在开播前后多次向抖音发送《权利橙色函》和《不正当竞争告知函》。但自集数开播起，抖音上就有使用者陆续上传不正当竞争细节，而后更加显现不止含所有当晚更加新集数最惊艳的片段剪切，以及合集细节。根据游戏规则，抖音终于下线了被投诉截图余超8000个。

而这已非腾讯第一次因版权疑问宣判抖音。早在本年6同年，腾讯就因；还有CG《斗罗内地》宣判抖音，索赔超过6000万元。不得不知道，2021年以来，较宽粗壮截图的交手已经到了水深火热的阶段。

随之而来着这样的烟雾和争端，二次创作音乐是不是下定决心？较宽粗壮截图间是不是如何减少纷争、意味着“双赢”？或许，答案正蕴藏在各大公司间的共同进展中的。

3同年17日，抖音发布官方所新闻稿，日前和搜狐达成共同。抖音、西瓜截图、今日牛条获搜狐全部；还有影视剧作二创涉及认可，包括《鉴识杨林》《匆匆那年》等近百部集数，抖音应用软件内使用者可以对其透过片子或改编，时较宽压制在5分钟以内。”抖音声明，下一代抖音应用软件的使用者可以对上述搜狐剧作透过二创。双方还将在新剧推广标榜上，继续积极参与创意营销或截图印发等共同。

涉及粗壮截图应用软件也就版权疑问采取一些基础的解决采取措施，如快手在原先版权定价的新新增了词、此曲版权的单独定价以及独立音乐人定价通道；B站站、挚爱奇艺、腾讯在站站内已有版权的新鼓励使用者去透过二创。

但是，同年内若要知道服挚爱优腾等牛教育部较宽截图应用软件开放细节认可给粗壮截图应用软件似乎并非易事。一方面，牛部应用软件似乎会确信共同缺乏必要性——应用软件内集数本就可用极高流用量，选择与粗壮截图应用软件共同反而会依赖于被口内的似乎；另一方面，部分牛教育部较宽截图应用软件也在试运行旗下的粗壮截图应用软件，他们会更加倾向将版权细节注入自家的粗壮截图应用软件中的。

从当前较宽粗壮截图的争议来看，至少采取上述采取措施似乎无法符合不同场景下对于版权合规的细分要求，市场期待更加多涉及领域实践，一同寻找符合“应用软件+版权方+创作音乐”各方利益的共赢之路。

Executive Editor: Sonia YU

Editor: LI Yanxia

Host: Stephanie LI

Writer: Stephanie LI, ZHANG Ran, CHEN Zihui, XIE Kaishan

Sound Editor: ZHANG Ran

Graphic Designer: ZHENG Wenjing, LIAO Yuanni

Co-produced by 21st Century Business Herald Dept. of Overseas News & SFC Audio/Video Dept.

Presented by SFC

编委: 于晓娜

策画、编辑：李艳霞

播音：李莹亮

写稿：李莹亮、张然、陈梓慧、谢凯珍

音频制作：张然

设计：郑文静、廖苑妮

21世纪经济报道海外部 南财音截图部 牵牛制作

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